Everyone in the industry is becoming more and more nervous that they will waste billions of dollars," ~ Klaus Froehlich, head of research and development at BMW. In case you are wondering what Klaus is talking about, he is talking about autonomous vehicle investments that various companies are making. Why is there a sudden change in the outlook of various OEMs and other players in the Autonomous Vehicle (AV) segment? Let us look at what has happened in AV development and how the positive attitude of OEMs and Tier 1s has nose-dived to the point that their top executives have started taking about fear of losing money in their investments.What has contributed to this sudden change? Some of the factors that are critical are: The technology is still not mature enough to be able to mass-produce AVs and we are still 5-10 years away to reach that state. The market segment for AVs is still not clear. Should the OEMs target the common person? Alternatively, should they target ride-hailing c